COOR is a brand that pursues simple and harmonious beauty and captures a sense of naturalness that can be shared by everyone in the contemporary world.

Kur Seongsu Flagship Store

I once read a sentence that said that the desire to consume is like an inflated balloon, and no matter how much you suppress it, it won't disappear. In fact, I thought that the same goes for desires in other areas, not just consumption. Today, I bought a cardigan that I had worn a few times and had my eye on. It cost 162,000 won. I remember living on 150,000 won a month. It was a time when I never thought about buying a single piece of clothing. I thought that I had never suppressed it and that it had never inflated, but when I looked at the Coure shopping bag in my hand, I wondered if I had really been suppressed back then. When I saw that living by doing what I wanted was irresponsible and dangerous, but I couldn't help but feel certain that the world is indeed a strange place.

I applied for a presentation and went with a friend. It was nice because the space was really spacious and I could try on clothes comfortably.