ROSEOUL embodies the function of objects through aesthetic thinking, and studies the personal and social roles of fashion at the same time. The scope of the exploration carried out by ROSEOUL transcends partial concerns such as form, function, and decoration, and focuses on the original purpose and meaning of objects, rather than the overheated aspects of contemporary fashion that focus on show-off, exposure, and competition. We want to break away from the clichés of fixed design and production methodologies, and start again from the methodology of the initial concept of fashion to establish a path that is faithful to function and aesthetics. This process itself becomes design and form to realize the philosophy of LOSEOUL.