Hongdae FS [SACRIFICE] is a story about the god of the earth and the offerings made to him. The space centered around the 'Eye of God', which symbolizes the gaze of Gentle Monsters who constantly observe and study the world, provides a rich spectacle with more brilliant colors, fluid movements, and experimental visuals.

Gentle Monster Hongdae Flagship Store

I visited the Hongdae Gentle Monster 2025 New to see the new products. The staff was kind and explained the products thoroughly. They recommended the right products for me. I liked it. The recommendation was well-received. The glasses are light and have a nice shine. Thank you… ^^

I visited the Gentle Monster store in Hongdae Hapjeong. It was nice that the store was spacious and there was a manager on each floor who guided me through the products. He was very kind and had a natural smile. ^^ The design of the glasses is luxurious. The 3rd floor is for sunglasses, the 2nd floor is for glasses, and the 1st floor is for fitting, payment, and product pickup.

I've completed the purchase..💖Gentle Monster is so pretty! The glasses are nice too, so everyone should try them on

I brought this cool kid here thanks to the recommendation of a very kind staff member😎

The price is expensive, but I am glad that the product I wanted was in stock. The glasses fitting was also good. Thank you for the kind explanation. I am looking forward to receiving after-sales service in the future.

I bought the nabi model after receiving a recommendation, and it's pretty without seeming too flashy.

I bought my first pair of sunglasses here! I tried almost everything in the store and was having a hard time deciding what to buy, but thanks to the staff's recommendation and help, I was able to buy them. I really, really like them. I'll wear them well this summer!! The person who paid for my order and set up my sunglasses for me was so kind that I felt good. Thank you!

The female counter staff was very friendly and the information staff was also friendly, which was nice. They explained the products in detail, and the counter staff was very talkative and full of energy. Everyone was very friendly, so I was able to make a purchase with ease.

My daughter bought me something nice so I tried it for the first time. I love it so much. It's pretty.

I came to exchange glasses I bought at a different branch, and they kindly explained everything to me and did a thorough inspection and fitting, so I was able to purchase satisfactory glasses. The store is spacious and there are many things to see, so I think it's good. I don't know the name, but the employee who did the hippie perm was very kind and treated me well, so I had a comfortable time. Thank you.

The staff who greet you on the first floor are friendly!

I bought my first pair of sunglasses with Zenmon!!! I have Jade and my boyfriend has Mond:) The warranty period is long at 2 years and the fitting service is available nationwide^^ I will wear them well❤️

The male staff at the entrance on the 4th/61st floor is far from friendly. I spent money and felt bad.

As soon as I entered, I thought the concept was well-conceived with unique sculptures. I tried on several sunglasses, but when I asked about the product I had looked at in advance, they didn't have it, and it was from last season. They showed me the most similar product from this season, which was nice. When I was shopping on the 3rd floor, there was a very kind employee, so I wanted to praise her, so I'm writing a review on the receipt, but I forgot the name you wrote under the white card of the product I chose. When I was choosing, she shyly approached me and helped me try on various items while looking at them with me, which was a big help when choosing! She had a white face, slightly rosy cheeks, and was petite, so I was so grateful! ㅎㅎ There were a lot of foreign customers, but the employees coordinated well, so there was no inconvenience in shopping. I was very satisfied with the Gentle Monster Hongdae branch, so it was an experience that makes me look forward to my next purchase!

It's hell that there is no parking lot, but it's fun to try it out and choose it👍

Today, I went shopping and visited several stores. Right before visiting Gentle Monster, I left a clothing store with a very regretful attitude because of the indifferent attitude of the employee who said, “If you’re going to buy, buy it.” Then, I went to Gentle Monster right away and while I was looking around to see if there was anything I liked, an employee came and recommended several glasses that she thought would suit me. I felt so good because of the employee’s kind heart, kindness, and positive energy while trying on several types. Even after I made my purchase and left, I felt so good. Thank you!! You’re so pretty and kind.