The top 4% (two-year grade) top-grade Korean beef that you grill yourself? 'The atmosphere is crazy. The meat is also crazy..!' 'After coming here, I can't eat Korean beef anywhere else..!' Hello. It is the main branch of Hongdae Hongdae. Our Ilpyeon Sirloin is a Korean beef specialty restaurant that has been loved for 11 years in Hongdae, the 'food battlefield'. So far, many people have left reviews, but the most memorable one was the compliment, "I can't eat Hanwoo anywhere else anymore." Every time I hear a review like this, my philosophy of 'I should be a place where 1 person comes 100 times, not a restaurant where 100 people come 1 time' seems to be stronger. In fact, Ilpyongsim is a restaurant that I started when I was 25 years old as an employee. While working, I always wondered if there was a way to improve the quality of meat, and how to improve the service. Thinking about it now, I think I worked really hard with the boss's mindset even though I was an employee ^^ Fortunately, sales continued to rise, and in 2020, we got the opportunity to acquire the Hongdae branch. In addition, by opening two branches in Magok, we were able to become a restaurant with a Naver rating of 4.8. 'In order to impress 1 customer 100 times', we promise two things that will not change. 1. If I am not confident, I will never give it away. The essence of the meat house is delicious meat. All cuts are selected from the freshest/highest quality in the store that day. 2. Don't grill meat. Just enjoy it. The staff will grill the meat according to your taste. You just need to focus on spending time with your loved ones and enjoying the meat. I hope everyone who comes to visit will take only happy memories with them, Today, we will welcome you wholeheartedly. I appreciate it^^